Cell phones are now being used for advertising. When one sends or receives a please call me from any network a little advert is sent with sms. This creates awareness for the product being advertised and reaches many people because cell phone users often send and receive please call me’s. Advertising is also being used when one accesses the internet from their mobile phone. It is the same concept that is being used for webpage’s, business’s pay for the space that they occupy. Cell phone networks also use cell phones to advertise for their business. For example when I go on the Vodafone live website I see banners that are being displayed. It is advertising new cell phones or new contracts or any other promotion that Vodafone has. It is the same with MTN, Vodacom, Cell C and Virgin Mobile.
There are also many mobile websites where one can download ring tones, Wall papers, pictures and so on, these websites charge people for their downloads . there are also advertisements on television that tell people that if they phone a certain number they can download for free but there is always a catch and most people do not read the fine print and therefore they get scammed. People can also use their cell phones to send sms’s for competitions that are advertised and for voting on shows such as Idols. Then your cell phone number goes into a data base and is sold to other organisations for marketing purposes, then you are bombarded with useless information that most people just delete. Cell phones have had a major impact on marketing and advertising and it is on the increase.
There are also many mobile websites where one can download ring tones, Wall papers, pictures and so on, these websites charge people for their downloads . there are also advertisements on television that tell people that if they phone a certain number they can download for free but there is always a catch and most people do not read the fine print and therefore they get scammed. People can also use their cell phones to send sms’s for competitions that are advertised and for voting on shows such as Idols. Then your cell phone number goes into a data base and is sold to other organisations for marketing purposes, then you are bombarded with useless information that most people just delete. Cell phones have had a major impact on marketing and advertising and it is on the increase.
Simone L Abraham